In marketing any business – including yours – copywriting plays a particularly important role because no matter what you’re advertising, to whom or where, it’s the words you use that have the real power to influence your customers and their decisions. They are an integral part of any communications campaign. That’s why creating the text you use for websites, advertising slogans, product and service descriptions, ads for different types of communication channels (PPC advertising, social media advertising, display advertising, etc.), newsletters and sales emails is very important.

Copywriting is mainly used by companies that want to increase sales and improve their standard of communication with current and potential customers. If you feel that your potential customers don’t fully understand your offer, or perhaps they don’t have access to the information they need on your website – this means you should definitely consider copywriting. This service would also be useful when you’re planning to expand overseas or want to get your message out to a new readership. In such a situation, new copy would be effective because it has the potential to present your company and its offering in the best possible light.

Companies that operate in many countries often order copywriting services in different languages. In such a situation, it is usually necessary to create this content from scratch with a specific market in mind. Of course, the format of the offer and its benefits will be the same in every language, but the key is to put it into words that will impact a specific group of people. This is why international corporations have many copywriting teams and agencies that only work in a particular market. That way, you can avoid the risk of content not being well received in country Y, even though it worked well in country X. Copywriting is one of those services that cannot be reduced to a copy and paste operation. You have to take a case-by-case approach.

The job of a copywriter in a translation agency does not only involve creating advertising copy, and the ability to write well is not the only quality such a person should possess. When writing for a foreign language market, the writer must demonstrate both knowledge of the specific topic and some useful knowledge of the foreign culture. If you’re looking for a company to create advertising copy, content for websites, press releases or blog posts that will help you reach potential customers, look to Scrivanek.

It all starts with an order, which should be clearly described in the form of a brief.